Ragam Pengukuran Kinerja pada Usaha Mikro, Kecil, dan Menengah (UMKM) di Surabaya

Ayu Citra Islami
Submission Date: 2017-06-18 23:18:12
Accepted Date: 2017-12-31 15:38:17

Abstract


Ragam pengukuran kinerja dalam bisnis salah satunya dapat dibedakan berdasarkan finansial-non finansial. Dahulu aspek finansial menjadi satu-satunya yang diperhatikan dalam pengukuran kinerjanya, namun seiring berjalannya waktu, aspek non finansial ditemukan dan mulai digunakan dalam pengukuran kinerja bisnis. Sampai saat ini, kedua aspek tersebut saling melengkapi kebutuhan perusahaan dalam menilai kinerja elemen di dalamnya. Penelitian ini bertujuan untuk mengetahui ragam pengukuran kinerja pada UMKM di Surabaya. Penelitian dilakukan kepada pemilik UMKM di Surabaya dengan metode survei. Jenis data yang digunakan dalam riset adalah data primer yang bersumber dari responden penelitian. Data dianalisis secara deskriptif. Hasilnya, pengukuran kinerja pada UMKM di Surabaya terbagi menjadi aspek finansial dan non finansial secara merata.


Keywords


Ragam Pengukuran Kinerja

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