Analisis Business Model Canvas Pada Operator Jasa Online Ride-Sharing (Studi Kasus Uber di Indonesia)

Mathias Rainaldo, Berto Mulia Wibawa, Yani Rahmawati
Submission Date: 2017-07-27 15:04:55
Accepted Date: 2017-12-31 15:38:18

Abstract


Model bisnis merupakan metode yang membantu perusahaan untuk bercerita mengenai kondisi internal perusahaan. Melalui Business Model Canvas, perusahaan dapat menampilkan secara sederhana namun menyeluruh terhadap sembilan komponen esensial dari bisnis. Sehingga metode ini dapat digunakan untuk menganalisis model bisnis perusahaan kelas dunia seperti Uber. Penelitian ini bertujuan untuk menganalisis model bisnis dari Uber menggunakan analisis Business Model Canvas. Data didapatkan dari hasil wawancara terhadap 15 mitra pengemudi Uber di Kota Surabaya dan hasil studi literatur pendukung. Hasil yang didapatkan dari penelitian ini adalah Uber mendapatkan keuntungannya dari pembagian keuntungan dengan perusahaan mitra, pembagian keuntungan dengan mitra pengemudi, keuntungan dari kartu kredit, serta keuntungan dari Google/Apple atas unduhan aplikasi.

Keywords


Analisis Internal, Business Model Canvas, Jasa Online Ride-Sharing, Uber

References


P. S. Cohan, "6 Great Business Models to Consider for a Startup," 30 April 2014. [Online]. Available: https://www.entrepreneur.com/article/233451.

J. Magretta, "Why Business Models Matter," 1 May 2002. [Online]. Available: https://hbr.org/2002/05/why-business-models-matter.

T. Greenwald, "Business Model Canvas: A Simple Tool For Designing Innovative Business Models," 31 Januari 2012. [Online]. Available: https://www.forbes.com/sites/tedgreenwald/2012/01/31/business-model-canvas-a-simple-tool-for-designing-innovative-business-models/#753845f016a7.

S. Asrianti, "Dua Tahun Operasi di Indonesia, Uber Targetkan Ekspansi Bisnis," 29 September 2016. [Online]. Available: http://trendtek.republika.co.id/berita/trendtek/aplikasi/16/09/29/oe9kvb359-dua-tahun-operasi-di-indonesia-uber-targetkan-ekspansi-bisnis.

A. Payne, Service Marketing: Pemasaran Jasa Edisi Terjemahan, Yogyakarta: Penerbit Andi, 2000.

C. Lovelock and J. Wirtz, Services Marketing: People, Technology, Strategy, United States: Pearson Education, 2011

E. Nicoll and S. Armstrong, "Ride-sharing: The rise of innovative transportation services," 12 April 2016. [Online]. Available: https://www.marsdd.com/news-and-insights/ride-sharing-the-rise-of-innovative-transportation-services/.

A. Fauzi, "Definisi "E-commerce" di Indonesia Masih Belum Jelas," 21 11 2016. [Online]. Available: http://ekonomi.kompas.com/read/2016/11/21/171539826/definisi.e-commerce.di.indonesia.masih.belum.jelas.

A. Osterwalder and Y. Pigneur, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, New Jersey: John Wiley & Sons, Inc, 2010.

J. Kraaijenbrink, "More Limitations of The Business Model Canvas," 4 January 2013. [Online]. Available: http://kraaijenbrink.com/2013/01/more-limitations-of-the-business-model-canvas/.

N. K. Malhotra, Marketing Research: An Applied Orientation, New Jersey: Pearson, 2010.

B. M. Wibawa, I. Baihaqi, M. S. Hakim, A. Kunaifi and M. Anityasari, "Business Model and Value Proposition Design for The Establishment of

The Herbal Tourism Village in Surabaya," in International Conference on Innovation in Business and Strategy, Kuala Lumpur, 2016.

B. M. Wibawa and I. Baihaqi, "Desain Inovasi Model Bisnis Untuk Pengembangan Bisnis Vaksin Hydrovac," in Konferensi Nasional Riset Manajemen VIII, Denpasar, 2014.


Full Text: PDF

CC Licencing


Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

Refbacks

  • There are currently no refbacks.


Lembaga Penjaminan Mutu, Pengelolaan dan Perlindungan Kekayaan Intelektual (LPMP2KI) ITS
Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.