Perbandingan Model Bisnis Perusahaan Jaringan Transportasi di Indonesia Dalam Perspektif Platform Design Toolkit V.2

Hafizudin Wirawan, Arif Wibisono, Anna Shifia Nisafani
Submission Date: 2017-07-13 11:21:48
Accepted Date: 2018-01-09 21:27:31

Abstract


Pasar layanan jaringan transportasi cukup luas dan terus mengalami pertumbuhan setiap tahun. Akan tetapi pemain kunci di dalam bisnis ini masih didominasi oleh pemain lama seperti Go-Jek, Grab, dan Uber. Penelitian ini bertujuan untuk membandingkan model-model bisnis yang diterapkan oleh platform perusahaan jaringan transportasi. Dalam melakukan perbandingan, penelitian ini menggunakan framework Platform Design Toolkit v.2 (PDT). Di dalam PDT terdapat sembilan komponen model bisnis yang akan dianalisis. Data didapatkan melalui web review, app review, dan literature review. Penelitian ini mengambil studi kasus perusahaan jaringan transportasi di Indonesia. Penelitian memilih Indonesia, karena Indonesia adalah negara dengan nilai ekonomi terbesar di ASEAN. Ada 4 perusahaan yang kami analisis antara lain: Go-Jek, Grab, Uber, Ojek Syar’i.

Hasil dari tugas akhir ini adalah pemetaan perbandingan model bisnis antara perusahaan jaringan transportasi di Indonesia. Dalam penelitian ini ditemukan fakta-fakta mengenai model bisnis perusahaan jaringan transportai di Indonesia. Fakta tersebut antara lain mengenai peran penting investor asing terhadap perkembangan perusahaan jaringan transportasi, nilai unggul armada sebuah perusahaan jaringan transportasi, mitra-mitra dari perusahaan jaringan transportasi, channel yang diberikan perusahaan untuk berkomunikasi dengan pengguna, dan nilai unggul layanan dari perusahaan jaringan transportasi satu diantara lainnya.


Keywords


Platform Design Toolkit

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