Customer Relationship Management Untuk Pengelolaan Donor Darah

Matin Aziz Saputra, Bambang Setiawan
Submission Date: 2014-08-28 11:57:11
Accepted Date: 2014-09-14 11:49:49

Abstract


Palang Merah Indonesia (PMI) Surabaya bergerak di pelayanan donor darah. Oleh karena itu PMI berkaitan erat dengan pelayanan kepada pendonor darah. Karena itu perlu dijaga dan ditingkatkan pelayanan kepada pendonor. Upaya yang dilakukan adalah dengan menerapkan Customer Relationship Management berbasis Teknologi Informasi.

PMI menerapkan 3 siklus CRM yaitu acquitition, enhancement dan retain. Ketiga siklus tersebut diterapkan ke 3 kategori pelanggan yaitu lingkungan perusahaan, lingkungan sekolah dan lingkungan masyarakat. Penerapan CRM mempunyai target untuk mendapatkan pendonor baru, meningkatkan pelayanan kepada pendonor dan menjaga pendonor lama untuk tetap menjadi pendonor di PMI. Sistem ini juga akan didukung dengan adanya fitur SMS gateway, sehingga informasi dapat disebar dengan cepat ke pendonor.


Keywords


Customer Relationship Management ; CRM ; PMI Surabaya.

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