Analisis Deskriptif Intensi Penggunaan Bank Digital di Indonesia: Pendekatan UTAUT
Submission Date: 2024-07-31 16:49:19
Accepted Date: 2025-05-02 00:00:00
Abstract
Dalam era digital yang semakin berkembang pesat, penggunaan bank digital telah menjadi fenomena yang signifikan di berbagai belahan dunia, termasuk di Indonesia. Tujuan dari penelitian ini untuk menganalisis dan mempresentasikan secara praktis dan konseptual mengenai intensi penggunaan bank digital di Indonesia. Penelitian ini menggunakan pendekatan analisis deskriptif kuantitatif. Data primer dikumpulkan melalui survei online dan kemudian data dianalisis secara deskriptif. Hasil penelitian ini diharapkan dapat memberikan wawasan yang mendalam mengenai faktor-faktor yang mendorong atau menghambat intensi penggunaan bank digital di Indonesia. Selain itu, penelitian ini juga diharapkan dapat memberikan rekomendasi kepada pihak bank dan pemerintah dalam merancang strategi yang efektif untuk meningkatkan adopsi bank digital di kalangan masyarakat. Dengan demikian, urgensi penelitian ini terletak pada upaya untuk memahami dinamika dan potensi perkembangan bank digital dalam mendukung inklusi keuangan serta memajukan perekonomian digital di Indonesia.
Keywords
Bank Digital; Gen Y dan Z; Government Support; PLS-SEM; UTAUT.
CC Licencing
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Refbacks
- There are currently no refbacks.
Jurnal Sains dan Seni ITS by Lembaga Penelitian dan Pengabdian Kepada Masyarakat, LPPM-ITS is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Based on a work at https://ejurnal.its.ac.id/index.php/sains_seni.