Kriteria Lokasi Apartemen di Kota Surabaya Berdasarkan Preferensi Generasi Milenial
Submission Date: 2022-07-29 15:14:44
Accepted Date: 2023-05-19 10:15:46
Abstract
Tujuan dari penelitian ini adalah menentukan kriteria lokasi apartemen di Kota Surabaya berdasarkan preferensi generasi milenial. Penelitian ini menggunakan dua teknik analisis, yang pertama menggunakan analisis delphi untuk mengidentifikasi dan memvalidasi variabel penelitian, Selanjutnya dilakukan menggunakan Teknik analisis pembobotan (skala likert) yang bertujuan untuk mengukur sikap, pendapat dan persepsi seseorang atau sekelompok orang tentang suatu fenomena. Berdasarkan hasil analisis ditemukan bahwa, generasi milenial di Kota Surabaya memberikan nilai sangat berpengaruh dalam penentuan lokasi apartemen, yaitu; ketersediaan jaringan jalan, keamanan, jaringan telekomunikasi atau internet, jaringan air bersih, parkir yang luas, fasilitas Kesehatan, bebas polusi, harga apartemen, maintenance building, olahraga, service charge, estetika apartemen. Sedangkan kriteria dekat pusat perbelanjaan dan ruang terbuka hijau mendapatkan berpengaruh dalam penentuan lokasi apartemen. Selain itu, kriteria kolam renang hanya mendapatkan nilai cukup berpengaruh dalam penentuan lokasi apartemen.
Keywords
Apartemen, Lokasi Apartemen, Generasi Milenial
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