Model Dasar Pengembangan Business Model Canvas ke Balanced Scorecard (Studi Kasus: PT. Boma Bisma Indra)

Lintang Kusuma Dewi, Arman Hakim Nasution, Bustanul Arifin Noer
Submission Date: 2017-07-25 21:46:25
Accepted Date: 2017-12-31 15:38:17

Abstract


Suatu perusahaan perlu memiliki pengukuran kinerja, hal tersebut dilakukan untuk mengetahui seberapa besar usaha yang telah dilakukan oleh perusahaan dalam mencapai tujuannya. Adapun Business Model Canvas (BMC) dapat digunakan sebagai alat untuk mengetahui arsitektur bisnis pada suatu perusahaan. Penelitian ini bertujuan untuk menganalisis (BMC) eksisiting yang kemudian dikembangkan menjadi Balanced Scorecard (BSC) sebagai model pengukuran kinerjanya sehingga dapat dijadikan sebagai arahan strategi perusahaan. Penelitian ini menggunakan data dari PT. BBI dengan pendekatan eksploratif melalui metode interview kepada para manajer dan Board of Director PT. BBI. Hasil yang diperoleh berupa 13 strategi obyektif (SO) yaitu menurunkan beban usaha, meningkatkan kepuasan pelanggan, meningkatkan loyalitas pelanggan, meningkatkan produksi untuk setiap sektor produk, meningkatkan efektifitas pemasaran, memperluas pangsa pasar, meningkatkan jumlah partner strategis, meningkatkan on time delivery produk, melaksanakan reward dan punishment, meningkatkan produktifitas SDM, dan meningkatkan investasi untuk sistem kelola perusahaan.

Keywords


Balanced Scorecard, Bisnis Model Kanvas, Pengukuran Kinerja

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