Perancangan Iklan untuk Tempat Wisata Bermain Air Dimasa Pandemi Covid-19 pada Gumul Paradise Island

Abstract

Gumul Paradise Island merupakan tempat tujuan wisata masyarakat Kediri. Tempat wisata ini terletak di pusat kota Kabupaten. Namun kemunculan wabah Covid -19 menyebabkan Gumul Paradise Island berhenti beroperasi, dan perlu adanya periklanan baru dimasa new normal. Perancangan ini menggunakan beberapa metode, yakni observasi, wawancara, studi literatur, kuesioner, depth interview, studi eksperimental. Hasil seluruh analisis tersebut digunakan dalam merancang strategi promosi digital kawasan wisata Gumul Paradise Island. Perancangan ini akan menghasilkan sebuah iklan berupa video iklan didukung konsep media yang sesuai dengan perubahan perilaku masyarakat dimasa wabah Covid-19. Iklan yang dihasilkan pada perancangan ini merupakan iklan menggunakan media digital Instagram, Facebook, Whatsapp dan media pendukung billboard. Diharapkan dengan adanya perancangan iklan ini, dapat memberikan alternatif konsep iklan pada wisata bermain air Gumul Paradise Island dimasa Covid-19.

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